Curating Premium Fashion for Petite Women


Meet the Founder

My name is Nisha Jain, and I am the founder and CEO of Niche Mrkt. After working for years as a tax attorney, I never fathomed that I would one day be starting a fashion company. But here I am! I have always had a love for fashion, but being barely five feet tall, I have long struggled with finding luxe, contemporary fashion that fit my petite frame.

My choices were limited. I could shop from one of the few petite collections put out by mass-market retailers, but I often found the styles ordinary and rarely did I ever go without running into someone else wearing the same exact thing.  I could trudge through the enormous selection of poorly made styles at one of the 21 tween chains, but that always seemed like too much work for too little gratification. Or, I could try and find something in the juniors department, but the chances of that happening were slim.

My best bet was to buy something and immediately take it to my tailor for some major alterations, which of course became quite costly. Consequently, I spent countless hours searching, buying and returning styles until I finally discovered (and continue to discover) brands and styles whose sizing was petite-friendly but whose designs were far from your typical petite collections.  

Realizing that others could benefit from my experience, I launched Niche Mrkt. I have spent the time and done the work so you don't have to!

I hope that you enjoy the site and find something that fits!  Thanks for checking us out.  

Nisha Jain


1 comment

Apr 08, 2016

Nice post, Nisha! Cool hearing about the business and learning your motivation to get it started. Excited to watch you grow!


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